Weathered map of a fantasy raid campaign

Charting victory since 2016

Map the raid. Rally the squad. Claim the realm.

Ashen Raid Warriors is a Hoxton-based competitive gaming guild that turns chaotic pick-up groups into coordinated, banner-flying squads — with route maps, VOD reviews, and coaches who have cleared it all.

Squads we've charted to the top of the leaderboards

Ironvale
Nightspire
Emberfall
Grimhollow
Stormkeep
Thornwatch
Guildmaster reviewing a raid map

A note from the guildmaster

We started in a Hoxton flat with three wipes and one whiteboard.

Back in 2016 our roster couldn't clear the first boss to save its life. So I did the only thing a former cartographer's kid knows how to do — I drew the fight. Movement lanes, cooldown windows, where every add spawns. The map turned a mess into muscle memory, and we cleared it that same night.

Nine years on, Ashen Raid Warriors coaches over 400 players a season out of our studio on Coronet Street. We still believe the same thing: a good map beats raw reflexes, and a calm caller beats a loud one. Come chart your next clear with us.

— Marcus Ellwood, Founder & Head Coach

Chart your route to the clear

Guild services

1-on-1 Raid Coaching

Ninety-minute sessions with a clear-verified coach: live VOD review, class-specific rotations, and a custom movement map for your current progression boss. From £55 per session, or £180 for a four-session campaign pass.

Coach reviewing gameplay

Squad Bootcamp

A six-week programme for full rosters. Weekly mapped pulls, shot-caller training, and a shared strategy vault. £420 per team.

Route & Map Packs

Hand-drawn boss maps and pull timers for the current raid tier, updated within 48 hours of each patch. £12 per tier.

Studio Raid Nights

Join a coached in-person session at our Coronet Street studio, Tuesday to Thursday, 6pm–11pm. Rigs, snacks, and a caller provided — just bring your account. £25 on the door, or free with any campaign pass.

Gaming studio setup

Notes in the margins

Frequently asked questions

Do I need to be at a competitive rank already?+

Not at all. Roughly half of the players we coach are mid-tier raiders trying to break into harder content. We map sessions to your current progression, whether that's your first boss or your last one before a world-first attempt.

Which games do you coach?+

We focus on the major PvE raid MMOs and party-based dungeon crawlers, plus co-op shooters with raid-style encounters. If you're unsure whether your title is covered, message us and we'll tell you honestly before you book anything.

Are sessions online or in-person?+

Both. Most 1-on-1 coaching happens online over voice and screen-share, while Studio Raid Nights and Squad Bootcamps run from our Hoxton studio on Coronet Street. Roughly 70% of our members never set foot in London and clear content just fine.

What if I need to cancel?+

Reschedule or cancel free of charge up to 24 hours before your slot and we'll move it with no fuss. Inside 24 hours we ask for half the session fee, since your coach has already prepared your custom maps and VOD notes.

Do you do full-roster team coaching?+

Yes — the Squad Bootcamp is built for exactly that. We take one full roster through six weeks of mapped pulls and caller training, and finish with a shared strategy vault your team keeps forever. Slots are limited to keep coach attention high.

Plot your next campaign

Send up the signal flare

Tell us your game, your roster size, and the wall you keep hitting. We'll reply within one working day with a mapped plan and a slot that fits your raid schedule.